In the world of radio, it's always fascinating to see how stations and personalities can make a difference. Here's a look at some recent news bites that showcase the power of radio to connect, inspire, and make a real impact.
WCCO's 'Cure Blood Cancer Radio Auction'
WCCO Minneapolis, a news/talk station on Audacy, recently raised over $82,000 for the NMDP (National Marrow Donor Program) during its fourth annual 'Cure Blood Cancer Radio Auction'. This 12-hour event, broadcast live from NMDP's headquarters, was a testament to the power of radio to create community and inspire generosity. By featuring exclusive experiences and sharing personal stories from transplant recipients and patients, WCCO personalities turned listeners into neighbors united behind a common cause. This event highlights how radio can be a powerful tool for fundraising and awareness, especially when it comes to critical causes like finding blood stem cell donors for those in need.
John Ulett's Half-Century at KSHE
John 'U-Man' Ulett, a radio personality at Hubbard Radio's classic rock station KSHE St. Louis, has reached a remarkable milestone: 50 years on the air. Joining the station in 1976 at just 19 years old, Ulett's longevity is a testament to the stability of the station's format and ownership. His long-running 'K-SHE Klassics' program on Sunday mornings is a staple for St. Louis listeners. Celebrating this achievement, the station hosted a special event featuring alumni and commemorative merchandise. Ulett's dedication and longevity in a single market is a rare and impressive feat, showcasing the loyalty and commitment that can be fostered through consistent programming and a strong connection to the community.
'Covino & Rich' on the Road
Fox Sports Radio's 'Covino & Rich' took their show on the road to Naval Base Coronado for NASCAR's inaugural San Diego race weekend and the U.S. Navy's 250th anniversary celebrations. This remote broadcast, presented by We the Veterans and Military Families through their Vet the Vote campaign, highlighted the contributions of veterans and military families behind the scenes in sports and elections. By bringing the show to a military base, the hosts were able to connect with their audience in a unique and meaningful way, showcasing the intersection of sports and military service. This initiative not only built excitement for the NASCAR event but also raised awareness about the importance of military service and the impact of veterans in our society.
Katz Digital Audio and Amazon DSP
Katz Digital Audio has announced its plans to make podcast ad inventory available through the Amazon DSP (Demand-Side Platform). This move will allow programmatic ad buyers to access Katz's digital audio inventory, which reaches streaming audio, mobile app audio, and connected devices, including Alexa-enabled devices. By leveraging Amazon's vast network, Katz can provide advertisers with a powerful platform to reach a wide and engaged audience. This development highlights the growing importance of programmatic advertising in the audio space and the potential for digital audio to become an even more significant player in the advertising industry.
Fisher House Foundation's 'The Fisher House Story'
The Fisher House Foundation has released its annual Independence Day edition of 'The Fisher House Story', a patriotic special focused on the experiences of military service members, veterans, and their families. Hosted by Larry O'Connor, a morning host at WMAL Washington and the Salem Radio Network, this program is available in various formats, including a public affairs edition suitable for all radio formats. By featuring interviews with wounded warriors and veterans from various conflicts, the special highlights the support provided by the Fisher House Foundation, which operates no-cost lodging near military and VA medical centers. This initiative not only honors the sacrifices made by our military personnel but also raises awareness about the importance of supporting our veterans and their families during their recovery journeys.
